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UFI Open Seminar in Asia
Shenzhen Convention & Exhibition Centre, China
23-24 February 2012
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Programme
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Asian Exhibitions in the Year of the Dragon
The past three years have been challenging for the global economy. The U.S. and major European economies have suffered through unprecedented recessions and with the current European debt crisis and continued weakness in the U.S., the outlook is still far from positive. During this challenging time, the exhibition industry in Asia has defied the odds and posted growth every year since 2004.
As the exhibition industry in Europe and the U.S. continue to struggle, by contrast, the industry in Asia looks strong. With few exceptions, net square metres sold rise each year, acquisition activity is increasing, new venues open and organisers across the region are launching new events.
The eyes of the industry are, understandably, on Asia. At UFI’s 7th Open Seminar in Asia, our first in mainland China, we have assembled an impressive line-up of industry leaders who will address a variety of key issues facing the exhibition industry in Asia.
The UFI Open Seminar in Asia has become the exhibition industry’s most important event in Asia. Please join us this February in Shenzhen to learn more about the outlook of exhibitions in Asia as well as the opportunity to network with industry leaders from across Asia. |
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Thursday, 23 February
14:00 - 14:15
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Opening of UFI Open Seminar by moderator, Mark Cochrane, Regional Manager of UFI Asia Pacific Office
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| 14:15 - 15:00 |
Keynote Session - Reacting to crisis: Reed Exhibitions in Japan after the tsunami
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by: Tad Ishizumi, President, Reed Exhibitions Japan Ltd.
Tad Ishizumi has more than 25 years experience leading Reed Exhibitions in Japan. He is also Chairman of JEXA, the Japan Exhibition Association. Tad will recount how his team reacted to the devastating impact of the March 2011 earthquake and tsunami. This session offers a real-life case study covering how an organiser can effectively deal with an unexpected crisis.
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| 15:00 - 15:45 |
Case study: Successfully acquiring exhibitions in Asia
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by: Mike Tan, Senior Vice President, UBM Asia Ltd.
In the past few years, UBM Asia has completed more acquisitions than any other exhibition organiser in Asia. Mike joined UBM in 1995 and he has been focused on acquisitions and partnerships since 2002. Hewill share case studies drawing on his M&A experience outlining the key criteria required to make an acquisition successful.
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| 15:45 - 16:15 |
Networking break
at the invitation of:
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| 16:15 - 17:00 |
Exhibitions in Indonesia: An under-served growth market
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by: Effi Setiabudi, President, Indonesia Exhibition Companies Association (IECA / ASPERAPI)
India and China often receive the most attention when discussing exhibitions in Asia. Too often, Indonesia is over-looked. With an economy of more than US$700 billion and a population of close to 240 million, there are numerous opportunities for exhibition organisers. Our speaker will provide us with a state of the market presentation and share his views on the opportunities and challenges in this exciting growth market.
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| 17:00 - 17:45 |
Panel Session - Government support for exhibitions: How to best deliver value?
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Panelists:
Supawan Teerarat, Exhibitions Director, Thailand Convention & Exhibition Bureau
Michael Williams, Consultant, Malaysia Convention & Exhibition Bureau
Walter Yeh, Executive Vice President, Taipei World Trade Center
Over the past five years, governments across Asia have become more active in promoting and supporting the local exhibition industry. Our panel features representatives from three different government bodies in Malaysia, Thailand and Taiwan. The panel will offer their insights into which initiatives have worked, which have not and what should be the future of government support for exhibitions.
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| 17:45 - 18:30 |
Exhibitions in China: Finding profit in Asia’s largest market
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by: Mike Chengwen Jiang, Managing Director, Reed Huabo Exhibition (Shenzhen) Co. Ltd.
Our speaker, Mike Jiang, has nearly three decades of experience in China’s exhibition industry and has been involved in organising more than 300 exhibitions. In 2001, Mike founded the Shenzhen Sinoexpo Exhibition Company which later established a joint venture called Reed Huabo with Reed Exhibitions. In his session, Mike will reflect on his experience in Asia’s largest and most competitive exhibition industry. Mike will also offer his views on what is required to launch and grow a successful exhibition in the highly competitive and rapidly evolving market in China.
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18:30
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Welcome reception
at the invitation of:
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Friday, 24 February
| 08:45 - 09:00 |
Seminar restarts with opening remarks from moderator, Mark Cochrane, Regional Manager of UFI Asia Pacific Office
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| 09:00 - 09:45 |
Effectively marketing to Chinese exhibitors and visitors |
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by: Clare Wong, Assistant Executive Director, Hong Kong Trade Development Council
Exhibitors and visitors from mainland China have been crucial in driving the growth of the exhibition industry in Hong Kong over the course of the past decade. Last year, the HKTDC’s exhibitions recorded more than 31,000 exhibitors and 657,000 visitors. Our speaker, Clare Wong, will provide an overview of the strategic marketing initiatives the HKTDC has deployed to effectively tap into the huge, but challenging market in China.
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09:45 - 10:30
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Case study: Cloning exhibitions in Asia |
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by: Bjoern Kempe, PhD, General Manager, Comexposium Shanghai
Many organisers seek to duplicate the success they have had in other regions by launching “cloned” exhibitions in Asia. This can be a successful strategy, but it comes with plenty of inherent challenges. Our speaker, Bjoern Kempe will take us through his first-hand experience launching cloned editions of Comexposium’s events in China and elsewhere.
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10:30 - 11:00 |
Networking break
at the invitation of:
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11:00 - 11:45
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Panel Session - Venues in Asia: Navigating the market |
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Panelists:
Aloysius Arlando, Chief Executive Officer, Singex Group
Hans-Joerg Geduhn, General Manager, Shanghai International New Expo Centre
Monica Lee-Müller, Deputy Managing Director, Hong Kong Convention and Exhibition Centre
Asia has added more venue capacity in the past decade than any other region in the world. Since 2004, gross space available has leapt from about 3 million sqm to well over 6 million sqm. That infrastructure investment has enabled the Asian exhibition industry to rapidly grow, but it has also resulted in some challenging market conditions including over-supply in some markets and a lack of qualified staff. Our panel will discuss the pros and cons of operating a venue in the world’s fastest growing exhibition market.
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| 11:45 - 12:30 |
Putting events and online together
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by: Matthias (Tesi) Baur, Director e-business development, Reed Exhibitions Corporate
Our speaker, Matthias Baur joined Reed Exhibitions more than 10 years ago and for most of his career, Matthias has been focused on online initiatives in the exhibition industry. Matthias will share his experience designing and implementing online strategies as well as analysing business models in the digital world that can have a significant and measurable impact on an exhibition.
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12:30 - 12:45 |
Closing remarks by moderator, Mark Cochrane,
Regional Manager of UFI Asia Pacific Office
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12:45 - 14:00
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Seminar Lunch
at the invitation of
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14:00 - 18:00 |
Post seminar tour - China Folk Culture Village & Splendid China
(All seminar participants are invited to join the tour. Interested participants please sign up at the registration desk on 23 Feb 2012 and bring along with your passport or local ID card information for travel insurance purpose, thank you!)
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Technical Partner
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| UFI Gold Sponsor |
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